Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines for targeted via "natural" ("organic" or "algorithmic") search resultskeywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines."
Put quite simply, SEO is the process of optimizing your website for the search engines (like Google). By “optimizing”, I mean attempting to make it such that searches for specific phrases rank your website higher in the search results than other websites. There are lots of good reasons to want to rank higher, but for businesses, the primary reason is to generate good leads for your offering. Millions of people use Google every day looking for a product, service or information. Some of these people might be potential clients looking for your particular offering. There are two ways for you to show up on the results page when users are doing a search. The first is paid advertising (I’ll talk about this in a future article) and the second is what is known as “organic” (or “natural”) search. The natural search results are listed free and are dependent on Google’s estimation of how relevant and credible your website is. Natural search results are my favorite kind, because you don’t have to pay money for them, and they often works better than paid advertising. I liken this to the difference between getting mentioned in a magazine article and purchasing an ad in that same magazine.
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